Personal Brand Masterclass

In 60 minutes, this hands-on session will load you up with actionable insights to kickstart and level up your personal brand on social media.

April 23, 2025
|
9:00 AM - 10:00 AM
TRACK:
Personal Branding
ALL SPEAKERS
Kate Busby
CMO, Barcelona Journaling Festival

Kate Busby is a Marketing Director and Board Advisor with 11 years of data-driven brand strategy experience, expert in research & annual brand planning, customer acquisition, strategies to scale brands & remote team leadership.

MORE SESSIONS
Problem Sensitivity: How to find Startup Ideas
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Great startups begin with great problems. But how do you train yourself to spot them? This session explores the art of problem sensitivity—the ability to recognize unmet needs, inefficiencies, and emerging opportunities before others do. Learn how to shift your mindset, ask the right questions, and uncover startup-worthy insights in everyday life. Whether you're an aspiring founder or an experienced entrepreneur looking for your next big idea, this talk will provide actionable frameworks and real-world examples to sharpen your problem-finding skills.

Dr. Arman Nassirtoussi
Founder, ElevateSoul.ai
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Ideation & Getting Started
From Sale to Scale
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Why bother joining this session? Because I’ll take you through the practical “A to Z” steps for your very first sale to growing your business with new income streams.

Join me if you’re interested in any of these:

1. Generating profitable ideas from your existing assets
2. Developing and refining products from concept to MVP
3. Creating offers your customers actually want to buy
4. Pricing your products effectively
5. Crafting differentiated brand positioning that attracts your ideal buyers
6. Launching new products and optimizing marketing and sales processes
7. Scaling existing products and adding new income streams

No fluff, no B.S. Just what you need for the 7 points above.

Richmond Wong
6x Author / Advisor to 150+ Founders & Startup Execs, Richmond Wong Consulting
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Growth & Monetization
Smart Networking: How to Build Relationships That Create Opportunities
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Networking isn’t just about business cards or LinkedIn connections—it’s about building real relationships that open doors. Sure, it can feel awkward or even a little cringe, but with the right mindset, it doesn’t have to be.

Modern networking is about quality, not quantity. It’s not about meeting as many people as possible—it’s about connecting with intention, online or in person. In this session, we’ll cover practical strategies for building authentic relationships that can boost your career or business. We’ll discuss how to network with purpose, make a lasting impression, and turn connections into real opportunities.

If networking feels intimidating, you’re not alone. It’s tricky for most people! But when approached the right way, it can be one of the most valuable tools in your career. Let’s make it work for you.

Kurt Schmidt
Founder, Schmidt Consulting Group
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Personal Branding
The $100K Side Hustle Formula: A Step-by-Step Guide to Monetization
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  • How to validate and monetize a side hustle
  • Choosing the right marketing model (inbound vs. outbound)
  • Choosing the right pricing model (one-off, subscription, retainers)
  • Scaling a side gig while working a full-time job
  • Automating and delegating to free up time
Armin Parvin
Founder, Renée Content
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Growth & Monetization