The $100K Side Hustle Formula: A Step-by-Step Guide to Monetization
- How to validate and monetize a side hustle
- Choosing the right marketing model (inbound vs. outbound)
- Choosing the right pricing model (one-off, subscription, retainers)
- Scaling a side gig while working a full-time job
- Automating and delegating to free up time
Hey :)
I’m Armin Parvin, Founder of Renée Content. I started my career as a professional musician (and an English teacher) but eventually transitioned into content writing. As I worked with different businesses, I expanded beyond writing into email marketing, LinkedIn personal branding, and other marketing-related areas.
Eventually, I decided to launch my own business, helping entrepreneurs and businesses attract high-value clients through strategic content and cold outreach. I also teach professionals how to turn their side hustles into profitable ventures using scalable systems, automation, and personalization.
Have you considered starting your own start-up but don't know how to get started? This is session is for you.
Let’s be real—being a little weird is the best thing you can do for your brand. In a world full of sameness, it’s the memorable quirks, the unexpected twists, and the “wait, who are you?” moments that make people pay attention.
I’ve taken an unconventional path to get here (think: almost failing design school, living in a van in Australia, running a wedding company in China—yeah, it’s a story), and along the way, I realized that the magic in branding isn’t about fitting in. It’s about helping people own what makes them different and turning that into a brand that feels like them.
We’ll talk about:
- Why your weirdness is your unfair advantage
- How to help clients find their real brand essence (aka their secret sauce)
- Creative confidence—showing up fully as yourself
- The unexpected paths that lead to success
If you’ve ever felt like you don’t quite fit the mold—good. That’s exactly why you’re going to thrive. Let’s talk about it.
Scaling a digital business from a one-person operation to a high-performing team is a challenge many solopreneurs face. Without the right strategies, growth can lead to inefficiencies, miscommunication, and burnout.
In this session, I will guide solopreneurs through the essential steps to prepare for team expansion while maintaining agility and focus. Attendees will learn:
- When and how to start building a team – Identifying the right moment to scale and the first roles to hire
- Delegation strategies that work – How to offload tasks effectively while maintaining quality and vision
- Systems and workflows for seamless collaboration – The must-have tools and processes to keep operations smooth
- Avoiding common scaling pitfalls – How to prevent growing pains that can slow down success
We'll explore how to uncover hidden opportunities through user research, use lean validation techniques to test ideas before scaling, and strategically position your business in a way that differentiates it from competitors. You’ll also learn how to break into niche markets effectively whether through emerging technologies like AI and VR, or cultural intelligence—can be your biggest advantage.
This talk will include real-world case studies, actionable frameworks, and lessons from startups that successfully turned niche ideas into thriving businesses. Whether you're an early-stage founder or looking to pivot your existing venture, this session will equip you with the tools to find your niche, innovate with confidence, and scale strategically.
