Problem Sensitivity: How to find Startup Ideas
Great startups begin with great problems. But how do you train yourself to spot them? This session explores the art of problem sensitivity—the ability to recognize unmet needs, inefficiencies, and emerging opportunities before others do. Learn how to shift your mindset, ask the right questions, and uncover startup-worthy insights in everyday life. Whether you're an aspiring founder or an experienced entrepreneur looking for your next big idea, this talk will provide actionable frameworks and real-world examples to sharpen your problem-finding skills.
Dr. Arman Nassirtoussi is an AI founder, and startup builder with a track record of launching ventures across multiple countries. With a PhD in AI and experience developing data-driven systems at companies like Zalando, Henkel, and T-Systems, he approaches every challenge with an entrepreneurial mindset. A strong advocate of lean startup and customer development, he focuses on fast iteration and building products that solve real problems. He is currently working on a new venture in Agentic AI.
We'll explore how to uncover hidden opportunities through user research, use lean validation techniques to test ideas before scaling, and strategically position your business in a way that differentiates it from competitors. You’ll also learn how to break into niche markets effectively whether through emerging technologies like AI and VR, or cultural intelligence—can be your biggest advantage.
This talk will include real-world case studies, actionable frameworks, and lessons from startups that successfully turned niche ideas into thriving businesses. Whether you're an early-stage founder or looking to pivot your existing venture, this session will equip you with the tools to find your niche, innovate with confidence, and scale strategically.
For years, product managers and other professionals have been conditioned to follow a linear career path—climbing the corporate ladder step by step, often constrained by company politics and rigid promotion cycles. But the landscape has changed. No longer do ambitious professionals have to wait for a title bump to advance their careers.
In this session, we introduce the "Career Lattice"—a dynamic and flexible approach to career growth that allows individuals to expand their skills, impact, and income beyond traditional promotions. We’ll share how product leaders, executives, and professionals can create new opportunities on their own terms—leveraging side projects, consulting, cross-functional collaborations, and strategic skill-building to shape fulfilling, financially rewarding careers without leaving the security of their full-time job.
Key Takeaways:
- Why career growth isn’t just about promotions—and how focusing solely on climbing the ladder can hold you back.
- The Career Lattice framework—how moving sideways, diagonally, or even taking a step back can open bigger doors.
- Real-life success stories—case studies of professionals who have successfully navigated non-linear career growth.
- Actionable strategies—three practical steps attendees can take to start applying the Career Lattice approach immediately.
Audience Engagement & Format:
Storytelling & Case Studies – Examples of individuals who have successfully built careers outside the traditional mold.Interactive Reflection – Guided prompts for attendees to assess their own career aspirations and opportunities.Actionable Framework – Attendees will walk away with a practical roadmap to implement the Career Lattice approach in their own careers.
This session is perfect for professionals looking to expand their career potential without sacrificing their current stability. Attendees will leave empowered with a fresh perspective, tangible next steps, and the confidence to take control of their career trajectory—whether through internal moves, side gigs, or passion projects.
You know you’re meant for more, but figuring out how to make it happen without second-guessing every step? That’s the real challenge.
If you're ready to stop settling for a career that feels just fine and start building something that truly excites you—without quitting your job overnight—this session will give you the strategy, insights, and confidence to make it happen.
You’ll walk away with a clear roadmap to turn your expertise into income, build momentum without overwhelm, and create a future where you call the shots.
Often the hardest part for aspiring entrepreneurs is to just get started. So in this session, we'll design a brand, set-up a no-code website, and market it in less than 1hr. All live. No coding, no budget, no design or marketing skills required. Just very powerful and free tools.
