How to move from a job to your first startup
Do you know that one of the most successful startup builders has worked a full-time corporate job? Many succeeded with their startups even before quitting their job. The secret sauce is to not waste your money and efforts on stuff that won't work. Let's talk about what to focus on if you want to launch your startup with any chances for success.

I spent the last decade building and scaling startups as a product manager and researcher across six industries worldwide.
Which was when I realized:
→ The lifeblood of any business hinges on its product market fit.
Yet, most founders ignore it or have no idea how to achieve a profitable product market fit.
The result?
Wasting over 2 years building a product that no one wants
Burning >$200k while developing the wrong product
Launching products that gather dust on the shelf
Given my passion for all strategic things, I quickly jumped to solve this problem. Today, I have helped:
- Build Eastern Europe's top mental health marketplace with $7+ million ARR, 1,500 therapists, and 70,000 clients.
- A UK electric vehicle manufacturer reach a valuation of $13 billion when it went public and facilitated the pre-sale of 59,000 vans to UPS, a major logistics and package delivery company.
- Play a key role in scaling a B2B SaaS platform for retail SMEs to achieve $30 million in annual turnover.
(And these are just a few of my results) 42% of startups fail because they lack product-market fit.
You know you’re meant for more, but figuring out how to make it happen without second-guessing every step? That’s the real challenge.
If you're ready to stop settling for a career that feels just fine and start building something that truly excites you—without quitting your job overnight—this session will give you the strategy, insights, and confidence to make it happen.
You’ll walk away with a clear roadmap to turn your expertise into income, build momentum without overwhelm, and create a future where you call the shots.

Join me as I share my transformative journey with ADPList, showcasing how the platform enabled me to build a thriving coaching practice that transcends geographical boundaries. I'll detail my evolution from a traditional career path to becoming a location-independent solopreneur, highlighting how consistent personal branding and strategic side-hustle development led to a 5x return within two years.
Key takeaways:
- How to leverage digital platforms to democratize coaching access globally
- Building a personal brand while maintaining a full-time role
- Creating implicit revenue streams through coaching
- Strategies for scaling your impact across time zones
- The power of consistency in building a sustainable coaching practice

In 60 minutes, this hands-on session will load you up with actionable insights to kickstart and level up your personal brand on social media.

Most see innovation as generating ideas that can change the world. But few think of innovation as the practical implementation of ideas.
As a business, innovation is paramount if you want to thrive. But if you define innovation as simply having ideas, I’ve got bad news for you – ideas without execution are worthless.
So how do you know how to focus your energies and where?
If you want to build a business with the capacity to ideate great ideas and introduce new innovations into the market, here’s a helpful way to look at it.
