Are you a creator or a finisher of ideas?
Most see innovation as generating ideas that can change the world. But few think of innovation as the practical implementation of ideas.
As a business, innovation is paramount if you want to thrive. But if you define innovation as simply having ideas, I’ve got bad news for you – ideas without execution are worthless.
So how do you know how to focus your energies and where?
If you want to build a business with the capacity to ideate great ideas and introduce new innovations into the market, here’s a helpful way to look at it.
Working across two continents: Australia and Europe.
Transforming brands into unicorns in a sea of sameness. Through brand strategy and design that elevated more than a hundred companies. From SaaS startups to twenty-five-year non-for-profit organisations.
In my past life, I managed web teams. They called me the translator.
With the uncanny ability to communicate the requirements from visuals to functionality and vice versa, when others failed.
Today, I use my multilingual skills in strategy, design, creativity, branding, and web to translate the passion and drive founders and business owners have into building something impactful, captivating and meaningful.
In my 20+ years as a branding professional I've worked with startups as well as large multinationals like Moore Stephens Australia (Accounting), QTAC (Education), Queensland Urban Utilities (Water supply), Brisbane City Council (Government), Thynne+Macartney (Law), Vision Australia (Accessibility), Ambrose Advisory (Financial), Console (Proptech), Truefitt & Hill (Lifestyle), Kids With Cancer Foundation (Non-for-profit), Seasons Living (Aged Care), just to name a few.
Branding done right isn't just about logos and colours. Solving brand strategy challenges is what helps businesses make a real impact.
And that’s exactly what I specialise in.
Many new entrepreneurs (especially side hustlers) waste time on things that don’t actually get them clients. Based on 12+ years of experience building marketing systems that scale, I’ll break down exactly what works—and what’s just noise—when it comes to growing a B2B business.
This session will help you:
- Understand what really matters in early-stage marketing (so you don’t waste months spinning your wheels).
- Avoid common marketing mistakes that slow growth.
- Learn simple, repeatable strategies to attract clients and grow—without burning out.
- Decide where to focus your limited time, budget, and energy for maximum results.
Whether you’re a freelancer, consultant, or service-based entrepreneur, this session will help you build smarter, not harder.
In those crucial first seconds on your homepage, can prospects understand what you do and why they should care? Most B2B startups struggle to clearly communicate their value, leaving potential customers confused or unconvinced. In this practical session, marketing consultant Garrett Jestice will show you a proven framework to make your homepage message crystal clear. You'll learn:
- How to structure your homepage so prospects immediately understand your value
- A simple formula to articulate what makes your B2B solution different and worth caring about
- Techniques to transform technical features into benefits that resonate with business buyers
- Real examples of clear vs. confusing B2B homepage messaging
Perfect for founders and marketers at B2B startups, you'll walk away with actionable templates and frameworks to make your homepage message immediately clear to the right prospects. No marketing fluff––just practical guidance to help prospects 'get it' in seconds.
Often the hardest part for aspiring entrepreneurs is to just get started. So in this session, we'll design a brand, set-up a no-code website, and market it in less than 1hr. All live. No coding, no budget, no design or marketing skills required. Just very powerful and free tools.
Why bother joining this session? Because I’ll take you through the practical “A to Z” steps for your very first sale to growing your business with new income streams.
Join me if you’re interested in any of these:
1. Generating profitable ideas from your existing assets
2. Developing and refining products from concept to MVP
3. Creating offers your customers actually want to buy
4. Pricing your products effectively
5. Crafting differentiated brand positioning that attracts your ideal buyers
6. Launching new products and optimizing marketing and sales processes
7. Scaling existing products and adding new income streams
No fluff, no B.S. Just what you need for the 7 points above.
