Design a Career You Love — Without Losing Yourself
You know you’re meant for more, but figuring out how to make it happen without second-guessing every step? That’s the real challenge.
If you're ready to stop settling for a career that feels just fine and start building something that truly excites you—without quitting your job overnight—this session will give you the strategy, insights, and confidence to make it happen.
You’ll walk away with a clear roadmap to turn your expertise into income, build momentum without overwhelm, and create a future where you call the shots.

I’m Shima Ghaheri, the founder of UnderlineU and the creator of the Recalibrate Program, where I help professionals transition into careers they love—without losing themselves to burnout or overwhelm. My journey into this work began when I experienced burnout while managing a demanding career, building my side business, and striving to grow both professionally and personally. That experience made me realize that success doesn’t have to come at the expense of well-being, and it inspired me to help others find a more sustained path.
Networking isn’t just about business cards or LinkedIn connections—it’s about building real relationships that open doors. Sure, it can feel awkward or even a little cringe, but with the right mindset, it doesn’t have to be.
Modern networking is about quality, not quantity. It’s not about meeting as many people as possible—it’s about connecting with intention, online or in person. In this session, we’ll cover practical strategies for building authentic relationships that can boost your career or business. We’ll discuss how to network with purpose, make a lasting impression, and turn connections into real opportunities.
If networking feels intimidating, you’re not alone. It’s tricky for most people! But when approached the right way, it can be one of the most valuable tools in your career. Let’s make it work for you.

Why bother joining this session? Because I’ll take you through the practical “A to Z” steps for your very first sale to growing your business with new income streams.
Join me if you’re interested in any of these:
1. Generating profitable ideas from your existing assets
2. Developing and refining products from concept to MVP
3. Creating offers your customers actually want to buy
4. Pricing your products effectively
5. Crafting differentiated brand positioning that attracts your ideal buyers
6. Launching new products and optimizing marketing and sales processes
7. Scaling existing products and adding new income streams
No fluff, no B.S. Just what you need for the 7 points above.

Scaling a digital business from a one-person operation to a high-performing team is a challenge many solopreneurs face. Without the right strategies, growth can lead to inefficiencies, miscommunication, and burnout.
In this session, I will guide solopreneurs through the essential steps to prepare for team expansion while maintaining agility and focus. Attendees will learn:
- When and how to start building a team – Identifying the right moment to scale and the first roles to hire
- Delegation strategies that work – How to offload tasks effectively while maintaining quality and vision
- Systems and workflows for seamless collaboration – The must-have tools and processes to keep operations smooth
- Avoiding common scaling pitfalls – How to prevent growing pains that can slow down success

Build a life you don't need a vacation from" is a popular phrase in the noisy world of entrepreneurship...but how do we define that it and know what it actually takes to achieve?
My name is Jesse Sieff. I'm a former engineering student, professional musician, U.S. Marine Veteran, ICF certified coach, father of twins, and now 6-figure media agency owner.
I'm excited be your coach to help you cut through the noise and design the life you want.
Let's start with the basics...
All humans are constantly battling to balance two powerful forces: external and internal.
The external is the most influential, which caters to our natural desire to be accepted and fit in to well defined groups. Historically, that is what our survival depended on and why evolution hardwired it into our psychology.
The internal, is your inner voice, your will, your moral compass, and your goals to grow in ways that are uniquely important to you...
This session is all about listening to that inner voice, training it to be louder, and allowing it to guide your habits.
As we grow up, we have no choice but to be completely immersed and programmed by a series of institutions: family, religion, school, community, career, social media, etc...
Ideas of what is "important" are defined and prescribed to us before we have the ability or experience to consciously question it.
Focus demands clarity on what is important, but if we don't address the root of the problem (you subconscious) then you will forever be stuck focused on solving the wrong problems.
The Secret Art of Lifestyle Design is for anyone preparing to or currently making a major pivot in their lives.
It's to honor the values of living up to your own ideals and not someone else's ideals. It's not about getting out of work, but rather setting up your lifestyle, so you can work on the right things on your terms.
I look forward to seeing you there and helping you "break on through to the other side.
