The Secret Art of Lifestyle Design
Build a life you don't need a vacation from" is a popular phrase in the noisy world of entrepreneurship...but how do we define that it and know what it actually takes to achieve?
My name is Jesse Sieff. I'm a former engineering student, professional musician, U.S. Marine Veteran, ICF certified coach, father of twins, and now 6-figure media agency owner.
I'm excited be your coach to help you cut through the noise and design the life you want.
Let's start with the basics...
All humans are constantly battling to balance two powerful forces: external and internal.
The external is the most influential, which caters to our natural desire to be accepted and fit in to well defined groups. Historically, that is what our survival depended on and why evolution hardwired it into our psychology.
The internal, is your inner voice, your will, your moral compass, and your goals to grow in ways that are uniquely important to you...
This session is all about listening to that inner voice, training it to be louder, and allowing it to guide your habits.
As we grow up, we have no choice but to be completely immersed and programmed by a series of institutions: family, religion, school, community, career, social media, etc...
Ideas of what is "important" are defined and prescribed to us before we have the ability or experience to consciously question it.
Focus demands clarity on what is important, but if we don't address the root of the problem (you subconscious) then you will forever be stuck focused on solving the wrong problems.
The Secret Art of Lifestyle Design is for anyone preparing to or currently making a major pivot in their lives.
It's to honor the values of living up to your own ideals and not someone else's ideals. It's not about getting out of work, but rather setting up your lifestyle, so you can work on the right things on your terms.
I look forward to seeing you there and helping you "break on through to the other side.
My name is Jesse Sieff. I'm a former engineering student, professional musician, U.S. Marine Corps Veteran, ICF certified coach, and now 6-figure media agency owner.
I'm a musician turned entrepreneur. I have the head of an engineer and the heart of an artist. I'm a recovering perfectionist, passionate advocate of the military community, and proud father of twin girls.
Since transitioning out of the Marine Corps in 2020, I've been building a media consulting and production firm called Sieff Studios. Headquartered in Annapolis, MD, we operate remotely and from our custom-designed recording studio.
As a Video Strategist and consultant, my focus is helping top HR and Talent Acquisition leaders enhance their brand, candidate experience, and retention with personalized video outreach and internal educational content.
As a mentor and coach, I'm passionate about helping people navigate life changes and cultivate transformative professional and personal growth.
You can find me on LinkedIn, YouTube, and hosting a podcast called "Life Designers".
Utilizing the theme of the conference, we will dive into capturing your idea, refining what problem you plan to solve with your idea, defining your customer base, discovering your niche in the market, and then developing simple pricing structures that are fair to you and your customers. All of this will be done by oversimplifying your ideas to then use as a framework for what will become your detailed business plans for investors, partners, or even just yourself! These principles are meant to be a guiding light for you to stay true to your goals, and how you can help the world be a better place to live.
Join me as I share my transformative journey with ADPList, showcasing how the platform enabled me to build a thriving coaching practice that transcends geographical boundaries. I'll detail my evolution from a traditional career path to becoming a location-independent solopreneur, highlighting how consistent personal branding and strategic side-hustle development led to a 5x return within two years.
Key takeaways:
- How to leverage digital platforms to democratize coaching access globally
- Building a personal brand while maintaining a full-time role
- Creating implicit revenue streams through coaching
- Strategies for scaling your impact across time zones
- The power of consistency in building a sustainable coaching practice
Great startups begin with great problems. But how do you train yourself to spot them? This session explores the art of problem sensitivity—the ability to recognize unmet needs, inefficiencies, and emerging opportunities before others do. Learn how to shift your mindset, ask the right questions, and uncover startup-worthy insights in everyday life. Whether you're an aspiring founder or an experienced entrepreneur looking for your next big idea, this talk will provide actionable frameworks and real-world examples to sharpen your problem-finding skills.
We'll explore how to uncover hidden opportunities through user research, use lean validation techniques to test ideas before scaling, and strategically position your business in a way that differentiates it from competitors. You’ll also learn how to break into niche markets effectively whether through emerging technologies like AI and VR, or cultural intelligence—can be your biggest advantage.
This talk will include real-world case studies, actionable frameworks, and lessons from startups that successfully turned niche ideas into thriving businesses. Whether you're an early-stage founder or looking to pivot your existing venture, this session will equip you with the tools to find your niche, innovate with confidence, and scale strategically.
