Live Demo: Build & Market Your Side Hustle in 60 Minutes (Using Free Tools)
Often the hardest part for aspiring entrepreneurs is to just get started. So in this session, we'll design a brand, set-up a no-code website, and market it in less than 1hr. All live. No coding, no budget, no design or marketing skills required. Just very powerful and free tools.

From leading global marketing and product teams to launching & scaling eight-figure startups, I’m passionate about building products people love.
I’m the CoFounder of Stella (mystellaai.com), an AI marketing platform, Aya Care (ayacare.ng), Nigeria’s fastest-growing women’s healthcare brand, and Try It on AI (tryitonai.com), the world’s first AI photography studio.
Before becoming an entrepreneur, I was the Head of Commercialization at HSBC, Global Head of Retail at Bullish (Peter Thiel’s crypto exchange) and Head of Digital at LVMH.
Part-time, I’m an avid photographer, startup advisor, unlicensed food scientist & amateur football player.
We'll explore how to uncover hidden opportunities through user research, use lean validation techniques to test ideas before scaling, and strategically position your business in a way that differentiates it from competitors. You’ll also learn how to break into niche markets effectively whether through emerging technologies like AI and VR, or cultural intelligence—can be your biggest advantage.
This talk will include real-world case studies, actionable frameworks, and lessons from startups that successfully turned niche ideas into thriving businesses. Whether you're an early-stage founder or looking to pivot your existing venture, this session will equip you with the tools to find your niche, innovate with confidence, and scale strategically.

In 60 minutes, this hands-on session will load you up with actionable insights to kickstart and level up your personal brand on social media.

The real behind-the-scenes story of launching and growing CareerInsighter, challenges faced, and key takeaways for aspiring entrepreneurs.

Many creatives struggle with the balance between artistic passion and profitability. But what if your creative side project could become a thriving business? Dava Guthmiller shares her approach to launching A Dash Of, a brand born from a love of food, storytelling, and curation. Discover how to align your expertise into a niche, test market demand, and build something that brings profit to your passion.
