Live Demo: Build & Market Your Side Hustle in 60 Minutes (Using Free Tools)
Often the hardest part for aspiring entrepreneurs is to just get started. So in this session, we'll design a brand, set-up a no-code website, and market it in less than 1hr. All live. No coding, no budget, no design or marketing skills required. Just very powerful and free tools.
From leading global marketing and product teams to launching & scaling eight-figure startups, I’m passionate about building products people love.
I’m the CoFounder of Stella (mystellaai.com), an AI marketing platform, Aya Care (ayacare.ng), Nigeria’s fastest-growing women’s healthcare brand, and Try It on AI (tryitonai.com), the world’s first AI photography studio.
Before becoming an entrepreneur, I was the Head of Commercialization at HSBC, Global Head of Retail at Bullish (Peter Thiel’s crypto exchange) and Head of Digital at LVMH.
Part-time, I’m an avid photographer, startup advisor, unlicensed food scientist & amateur football player.
For years, product managers and other professionals have been conditioned to follow a linear career path—climbing the corporate ladder step by step, often constrained by company politics and rigid promotion cycles. But the landscape has changed. No longer do ambitious professionals have to wait for a title bump to advance their careers.
In this session, we introduce the "Career Lattice"—a dynamic and flexible approach to career growth that allows individuals to expand their skills, impact, and income beyond traditional promotions. We’ll share how product leaders, executives, and professionals can create new opportunities on their own terms—leveraging side projects, consulting, cross-functional collaborations, and strategic skill-building to shape fulfilling, financially rewarding careers without leaving the security of their full-time job.
Key Takeaways:
- Why career growth isn’t just about promotions—and how focusing solely on climbing the ladder can hold you back.
- The Career Lattice framework—how moving sideways, diagonally, or even taking a step back can open bigger doors.
- Real-life success stories—case studies of professionals who have successfully navigated non-linear career growth.
- Actionable strategies—three practical steps attendees can take to start applying the Career Lattice approach immediately.
Audience Engagement & Format:
Storytelling & Case Studies – Examples of individuals who have successfully built careers outside the traditional mold.Interactive Reflection – Guided prompts for attendees to assess their own career aspirations and opportunities.Actionable Framework – Attendees will walk away with a practical roadmap to implement the Career Lattice approach in their own careers.
This session is perfect for professionals looking to expand their career potential without sacrificing their current stability. Attendees will leave empowered with a fresh perspective, tangible next steps, and the confidence to take control of their career trajectory—whether through internal moves, side gigs, or passion projects.
Many UX designers dream of turning their expertise into a profitable side hustle but struggle with where to start. In this session, I’ll break down practical, actionable strategies for monetizing UX skills beyond a traditional job, whether through mentoring, consulting, cohort-based courses, workshops, or digital products.
In this session I will share real-life insights from my journey of scaling MarziUXD into a thriving UX education business.
Build a life you don't need a vacation from" is a popular phrase in the noisy world of entrepreneurship...but how do we define that it and know what it actually takes to achieve?
My name is Jesse Sieff. I'm a former engineering student, professional musician, U.S. Marine Veteran, ICF certified coach, father of twins, and now 6-figure media agency owner.
I'm excited be your coach to help you cut through the noise and design the life you want.
Let's start with the basics...
All humans are constantly battling to balance two powerful forces: external and internal.
The external is the most influential, which caters to our natural desire to be accepted and fit in to well defined groups. Historically, that is what our survival depended on and why evolution hardwired it into our psychology.
The internal, is your inner voice, your will, your moral compass, and your goals to grow in ways that are uniquely important to you...
This session is all about listening to that inner voice, training it to be louder, and allowing it to guide your habits.
As we grow up, we have no choice but to be completely immersed and programmed by a series of institutions: family, religion, school, community, career, social media, etc...
Ideas of what is "important" are defined and prescribed to us before we have the ability or experience to consciously question it.
Focus demands clarity on what is important, but if we don't address the root of the problem (you subconscious) then you will forever be stuck focused on solving the wrong problems.
The Secret Art of Lifestyle Design is for anyone preparing to or currently making a major pivot in their lives.
It's to honor the values of living up to your own ideals and not someone else's ideals. It's not about getting out of work, but rather setting up your lifestyle, so you can work on the right things on your terms.
I look forward to seeing you there and helping you "break on through to the other side.
In 60 minutes, this hands-on session will load you up with actionable insights to kickstart and level up your personal brand on social media.
