Marketing That Works: How to Get Clients and Grow a B2B Business (Without Wasting Time)
Many new entrepreneurs (especially side hustlers) waste time on things that don’t actually get them clients. Based on 12+ years of experience building marketing systems that scale, I’ll break down exactly what works—and what’s just noise—when it comes to growing a B2B business.
This session will help you:
- Understand what really matters in early-stage marketing (so you don’t waste months spinning your wheels).
- Avoid common marketing mistakes that slow growth.
- Learn simple, repeatable strategies to attract clients and grow—without burning out.
- Decide where to focus your limited time, budget, and energy for maximum results.
Whether you’re a freelancer, consultant, or service-based entrepreneur, this session will help you build smarter, not harder.
Emma Cimolini is a seasoned B2B marketing strategist with over 12 years of experience propelling startups from six-figure revenues to multi-million-dollar successes. As the Founder and Principal Consultant of 021 B2B Tech Growth Marketing, she specializes in crafting and executing growth strategies tailored for early-stage B2B tech companies.
In June 2023, Adam Nathan called his co-founder with four words that would change everything: "We need to pivot."
After years struggling with his previous product, Adam transformed a failing business into Blaze—one of the fastest-growing AI tools on the planet, reaching $10M in revenue just 15 months after launch.
In this no-BS session, Adam reveals the exact playbook he used to achieve explosive growth with a team of just 25 people. You'll learn:
- Why markets matter more than products (and how Adam identified the perfect target audience everyone else overlooked)
- The three counterintuitive decisions that unlocked Blaze's hypergrowth
- How Adam used brand as the ultimate growth lever to stand out in a crowded market
- The exact influencer marketing strategy that generated 18.6M impressions for just $75,000
- Why Adam's "Customer Engagement Ladder" creates exponential growth without requiring additional resources
Stop wasting time on strategies that don't work. Learn from someone who's already made the mistakes, found the shortcuts, and built the systems you need to scale your side hustle into something extraordinary—without quitting your day job.
Many UX designers dream of turning their expertise into a profitable side hustle but struggle with where to start. In this session, I’ll break down practical, actionable strategies for monetizing UX skills beyond a traditional job, whether through mentoring, consulting, cohort-based courses, workshops, or digital products.
In this session I will share real-life insights from my journey of scaling MarziUXD into a thriving UX education business.
Shawn Johnson has built a career transforming ideas into global successes. As the founder of SocioPunk & Seichō Syndicate, he helps businesses scale through disruptive creativity and sustainable growth strategies. From leading product and design for Warner Bros. Discovery and NBCUniversal to working with brands like Nike, Disney, and Microsoft, Shawn knows what it takes to turn passion into profit.
In this session, Shawn will share his battle-tested strategies for scaling your side hustle while thriving in your career. Learn how to leverage your expertise, build high-value brands, and automate growth—all without burnout. Shawn’s blueprint blends product innovation, design thinking, and business strategy to help you create sustainable success.
Whether you're looking to launch, scale, or exit, this talk will equip you with the mindset and tactics to turn your side gig into a global powerhouse. Don't settle - join this session and supercharge your success.
Great startups begin with great problems. But how do you train yourself to spot them? This session explores the art of problem sensitivity—the ability to recognize unmet needs, inefficiencies, and emerging opportunities before others do. Learn how to shift your mindset, ask the right questions, and uncover startup-worthy insights in everyday life. Whether you're an aspiring founder or an experienced entrepreneur looking for your next big idea, this talk will provide actionable frameworks and real-world examples to sharpen your problem-finding skills.
