Stop Confusing Visitors: 4 Steps for B2B Homepage Messaging That Resonates
In those crucial first seconds on your homepage, can prospects understand what you do and why they should care? Most B2B startups struggle to clearly communicate their value, leaving potential customers confused or unconvinced. In this practical session, marketing consultant Garrett Jestice will show you a proven framework to make your homepage message crystal clear. You'll learn:
- How to structure your homepage so prospects immediately understand your value
- A simple formula to articulate what makes your B2B solution different and worth caring about
- Techniques to transform technical features into benefits that resonate with business buyers
- Real examples of clear vs. confusing B2B homepage messaging
Perfect for founders and marketers at B2B startups, you'll walk away with actionable templates and frameworks to make your homepage message immediately clear to the right prospects. No marketing fluff––just practical guidance to help prospects 'get it' in seconds.
Garrett brings over a decade of experience in marketing leadership and internal strategy and operations. Most recently, he worked as the Chief Marketing Officer for Eddy, where he helped define and build a successful go-to-market strategy and refine website messaging that boosted revenue 3x and website traffic 10x in his first 18 months in the role. Before Eddy, Garrett helped launch Lucidpress (now Marq), part of Lucid Software, and led the marketing team until the company’s acquisition in 2021. Garrett is now a positioning and messaging consultant for growing B2B businesses.
Many UX designers dream of turning their expertise into a profitable side hustle but struggle with where to start. In this session, I’ll break down practical, actionable strategies for monetizing UX skills beyond a traditional job, whether through mentoring, consulting, cohort-based courses, workshops, or digital products.
In this session I will share real-life insights from my journey of scaling MarziUXD into a thriving UX education business.
Join me as I share my transformative journey with ADPList, showcasing how the platform enabled me to build a thriving coaching practice that transcends geographical boundaries. I'll detail my evolution from a traditional career path to becoming a location-independent solopreneur, highlighting how consistent personal branding and strategic side-hustle development led to a 5x return within two years.
Key takeaways:
- How to leverage digital platforms to democratize coaching access globally
- Building a personal brand while maintaining a full-time role
- Creating implicit revenue streams through coaching
- Strategies for scaling your impact across time zones
- The power of consistency in building a sustainable coaching practice
Too many creatives move through their careers taking whatever the industry gives them—climbing corporate ladders, following expected paths, and losing sight of what truly makes them different. In this raw and insightful keynote, we’ll explore the power of betting on yourself, the fears that hold us back, and how to reconnect with your creative identity. Whether you’re questioning your next move, considering going solo, or simply seeking more fulfillment, this talk will challenge you to stop playing it safe and start building a career on your own terms.
Key Takeaways:
- The Real Roadblock: It’s not your logo, brand colors, or pitch deck—it’s you. Why self-doubt is the biggest challenge to launching your next big move.
- Defining What Makes You Different: How to stop blending in and start embracing what sets you apart.
- Breaking Free from Industry Expectations: Why waiting for the “perfect moment” is a myth and how to create your own opportunities.
- Reframing Fear & Failure: Lessons from making the leap—what I learned about risk, rejection, and real success.
- Taking Control of Your Career: Whether you’re starting your own thing or rethinking your next role, learn how to move with intention instead of just taking what’s given.
- How to validate and monetize a side hustle
- Choosing the right marketing model (inbound vs. outbound)
- Choosing the right pricing model (one-off, subscription, retainers)
- Scaling a side gig while working a full-time job
- Automating and delegating to free up time
