Navigating Career Growth: Breaking Free from the Traditional Career Ladder

For years, product managers and other professionals have been conditioned to follow a linear career path—climbing the corporate ladder step by step, often constrained by company politics and rigid promotion cycles. But the landscape has changed. No longer do ambitious professionals have to wait for a title bump to advance their careers.

In this session, we introduce the "Career Lattice"—a dynamic and flexible approach to career growth that allows individuals to expand their skills, impact, and income beyond traditional promotions. We’ll share how product leaders, executives, and professionals can create new opportunities on their own terms—leveraging side projects, consulting, cross-functional collaborations, and strategic skill-building to shape fulfilling, financially rewarding careers without leaving the security of their full-time job.

Key Takeaways:

  • Why career growth isn’t just about promotions—and how focusing solely on climbing the ladder can hold you back.
  • The Career Lattice framework—how moving sideways, diagonally, or even taking a step back can open bigger doors.
  • Real-life success stories—case studies of professionals who have successfully navigated non-linear career growth.
  • Actionable strategies—three practical steps attendees can take to start applying the Career Lattice approach immediately.

Audience Engagement & Format:

Storytelling & Case Studies – Examples of individuals who have successfully built careers outside the traditional mold.Interactive Reflection – Guided prompts for attendees to assess their own career aspirations and opportunities.Actionable Framework – Attendees will walk away with a practical roadmap to implement the Career Lattice approach in their own careers.

This session is perfect for professionals looking to expand their career potential without sacrificing their current stability. Attendees will leave empowered with a fresh perspective, tangible next steps, and the confidence to take control of their career trajectory—whether through internal moves, side gigs, or passion projects.

April 23, 2025
|
12:00 PM - 1:00 PM
TRACK:
Personal Journeys
ALL SPEAKERS
Kim Kastner
Co-founder, Product Gold

Product Gold was born from a refusal to settle. With 20+ years of product experience for each Co-founder—spanning startups to global enterprises, junior roles to the C-suite—we’ve navigated every stage of the product journey. Now, we help others do the same. Product management isn’t just our expertise; it’s our passion. We stay ahead of trends, challenge conventions with purpose, and know when to follow frameworks or forge new paths. Whether you’re charting your next career move or tackling product challenges, we bring the insights and guidance to help you break out of the status quo and move forward with confidence.

Diana Stepner
Co-founder, Product Gold

Product Gold was born from a refusal to settle. With 20+ years of product experience for each Co-founder—spanning startups to global enterprises, junior roles to the C-suite—we’ve navigated every stage of the product journey. Now, we help others do the same. Product management isn’t just our expertise; it’s our passion. We stay ahead of trends, challenge conventions with purpose, and know when to follow frameworks or forge new paths. Whether you’re charting your next career move or tackling product challenges, we bring the insights and guidance to help you break out of the status quo and move forward with confidence.

MORE SESSIONS
Stop Confusing Visitors: 4 Steps for B2B Homepage Messaging That Resonates
This is some text inside of a div block.

In those crucial first seconds on your homepage, can prospects understand what you do and why they should care? Most B2B startups struggle to clearly communicate their value, leaving potential customers confused or unconvinced. In this practical session, marketing consultant Garrett Jestice will show you a proven framework to make your homepage message crystal clear. You'll learn:

  • How to structure your homepage so prospects immediately understand your value
  • A simple formula to articulate what makes your B2B solution different and worth caring about
  • Techniques to transform technical features into benefits that resonate with business buyers
  • Real examples of clear vs. confusing B2B homepage messaging

Perfect for founders and marketers at B2B startups, you'll walk away with actionable templates and frameworks to make your homepage message immediately clear to the right prospects. No marketing fluff––just practical guidance to help prospects 'get it' in seconds.

Garrett Jestice
Founder, Prelude Marketing
See details
Growth & Monetization
Being a Weirdo & Distilling Your Secret Sauce
This is some text inside of a div block.

Let’s be real—being a little weird is the best thing you can do for your brand. In a world full of sameness, it’s the memorable quirks, the unexpected twists, and the “wait, who are you?” moments that make people pay attention.

I’ve taken an unconventional path to get here (think: almost failing design school, living in a van in Australia, running a wedding company in China—yeah, it’s a story), and along the way, I realized that the magic in branding isn’t about fitting in. It’s about helping people own what makes them different and turning that into a brand that feels like them.

We’ll talk about:

  • Why your weirdness is your unfair advantage
  • How to help clients find their real brand essence (aka their secret sauce)
  • Creative confidence—showing up fully as yourself
  • The unexpected paths that lead to success

If you’ve ever felt like you don’t quite fit the mold—good. That’s exactly why you’re going to thrive. Let’s talk about it.

Maria Lobo
Founder & Principal Designer, Planet Lobo
See details
Personal Branding
Democratizing Coaching: Building a Global Practice from Anywhere
This is some text inside of a div block.

Join me as I share my transformative journey with ADPList, showcasing how the platform enabled me to build a thriving coaching practice that transcends geographical boundaries. I'll detail my evolution from a traditional career path to becoming a location-independent solopreneur, highlighting how consistent personal branding and strategic side-hustle development led to a 5x return within two years.

Key takeaways:

  • How to leverage digital platforms to democratize coaching access globally
  • Building a personal brand while maintaining a full-time role
  • Creating implicit revenue streams through coaching
  • Strategies for scaling your impact across time zones
  • The power of consistency in building a sustainable coaching practice
Tom Lebonvivant
Founder, Nxt REFERRAL
See details
Personal Branding
Personal Brand Masterclass
This is some text inside of a div block.

In 60 minutes, this hands-on session will load you up with actionable insights to kickstart and level up your personal brand on social media.

Kate Busby
CMO, Barcelona Journaling Festival
See details
Personal Branding