Session Blocker

My company Path Unbound, a boutique UI/UX design school, is a challenger brand in a saturated market with many big named schools. We experienced a long slump in revenue in the first couple of years in business because we couldn’t find our product positioning. We offered products similar to our big competitors and tried to beat them with lower price only to have the opposite effect. People start doubting if we are bad because we were so much cheaper.

Last year, we discovered the magic formula to growth for us as a small challenger brand without big budget for advertising. We started to repackage our big product offerings into smaller ones that are ultra flexible serving mini segments of user personas. We started to see results within weeks of launching our new offerings, attracting more customers than we’ve ever have. In this talk, I’ll how we structured our product offerings according to customer personas and how other small businesses that are challenger brands to big competitors can thrive doing the same.

You know you’re meant for more, but figuring out how to make it happen without second-guessing every step? That’s the real challenge.

If you're ready to stop settling for a career that feels just fine and start building something that truly excites you—without quitting your job overnight—this session will give you the strategy, insights, and confidence to make it happen.

You’ll walk away with a clear roadmap to turn your expertise into income, build momentum without overwhelm, and create a future where you call the shots.

Let’s be real—being a little weird is the best thing you can do for your brand. In a world full of sameness, it’s the memorable quirks, the unexpected twists, and the “wait, who are you?” moments that make people pay attention.

I’ve taken an unconventional path to get here (think: almost failing design school, living in a van in Australia, running a wedding company in China—yeah, it’s a story), and along the way, I realized that the magic in branding isn’t about fitting in. It’s about helping people own what makes them different and turning that into a brand that feels like them.

We’ll talk about:

• Why your weirdness is your unfair advantage
• How to help clients find their real brand essence (aka their secret sauce)
• Creative confidence—showing up fully as yourself
• The unexpected paths that lead to success

If you’ve ever felt like you don’t quite fit the mold—good. That’s exactly why you’re going to thrive. Let’s talk about it.

I've taken my side hustle which helps entrepreneurs test their business ideas and create messaging that resonates with customers, to a full-time venture. In this talk, I will talk you through the early stages of developing an idea and how to validate this idea with potential customers, through to building on this by monetising and transitioning away from a side-hustle to a full-time venture.