Normalizing the Journey
Outlining the journey from freelancer to business owner and all the mistakes, problems, roadblocks and journey along the way. Intended as a way to normalize the conversation that business is a LONG journey full of bumps and problems. If you are persistent, resilient and open to critique, feedback and change, it is possible and SHOULD be pursued with the right mindset - the Entrepreneurial mindset.
From working in a beer warehouse in eastern WA, to a decade later owning my own Business Consultancy in Seattle, WA.
Working through many facets of Marketing and Business through agency and in-house settings for solo-entrepreneurs and SMB clients through enterprise Fortune 10 companies. I have managed departments and teams, large budgets, projects, programs and change management.
I have bootstrapped my business from Freelancing to owning my business with employees, by myself.
I've taken my side hustle which helps entrepreneurs test their business ideas and create messaging that resonates with customers, to a full-time venture. In this talk, I will talk you through the early stages of developing an idea and how to validate this idea with potential customers, through to building on this by monetising and transitioning away from a side-hustle to a full-time venture.
Utilizing the theme of the conference, we will dive into capturing your idea, refining what problem you plan to solve with your idea, defining your customer base, discovering your niche in the market, and then developing simple pricing structures that are fair to you and your customers. All of this will be done by oversimplifying your ideas to then use as a framework for what will become your detailed business plans for investors, partners, or even just yourself! These principles are meant to be a guiding light for you to stay true to your goals, and how you can help the world be a better place to live.
You know you’re meant for more, but figuring out how to make it happen without second-guessing every step? That’s the real challenge.
If you're ready to stop settling for a career that feels just fine and start building something that truly excites you—without quitting your job overnight—this session will give you the strategy, insights, and confidence to make it happen.
You’ll walk away with a clear roadmap to turn your expertise into income, build momentum without overwhelm, and create a future where you call the shots.
The real behind-the-scenes story of launching and growing CareerInsighter, challenges faced, and key takeaways for aspiring entrepreneurs.
