How to make your first $10K

Build a life you don't need a vacation from" is a popular phrase in the noisy world of entrepreneurship...but how do we define that it and know what it actually takes to achieve?

My name is Jesse Sieff. I'm a former engineering student, professional musician, U.S. Marine Veteran, ICF certified coach, father of twins, and now 6-figure media agency owner.

I'm excited be your coach to help you cut through the noise and design the life you want.

Let's start with the basics...

All humans are constantly battling to balance two powerful forces: external and internal.

The external is the most influential, which caters to our natural desire to be accepted and fit in to well defined groups. Historically, that is what our survival depended on and why evolution hardwired it into our psychology.

The internal, is your inner voice, your will, your moral compass, and your goals to grow in ways that are uniquely important to you...

This session is all about listening to that inner voice, training it to be louder, and allowing it to guide your habits.

As we grow up, we have no choice but to be completely immersed and programmed by a series of institutions: family, religion, school, community, career, social media, etc...

Ideas of what is "important" are defined and prescribed to us before we have the ability or experience to consciously question it.

Focus demands clarity on what is important, but if we don't address the root of the problem (you subconscious) then you will forever be stuck focused on solving the wrong problems.

The Secret Art of Lifestyle Design is for anyone preparing to or currently making a major pivot in their lives.

It's to honor the values of living up to your own ideals and not someone else's ideals. It's not about getting out of work, but rather setting up your lifestyle, so you can work on the right things on your terms.

I look forward to seeing you there and helping you "break on through to the other side.

My company Path Unbound, a boutique UI/UX design school, is a challenger brand in a saturated market with many big named schools. We experienced a long slump in revenue in the first couple of years in business because we couldn’t find our product positioning. We offered products similar to our big competitors and tried to beat them with lower price only to have the opposite effect. People start doubting if we are bad because we were so much cheaper.

Last year, we discovered the magic formula to growth for us as a small challenger brand without big budget for advertising. We started to repackage our big product offerings into smaller ones that are ultra flexible serving mini segments of user personas. We started to see results within weeks of launching our new offerings, attracting more customers than we’ve ever have. In this talk, I’ll how we structured our product offerings according to customer personas and how other small businesses that are challenger brands to big competitors can thrive doing the same.

In those crucial first seconds on your homepage, can prospects understand what you do and why they should care? Most B2B startups struggle to clearly communicate their value, leaving potential customers confused or unconvinced. In this practical session, marketing consultant Garrett Jestice will show you a proven framework to make your homepage message crystal clear. You'll learn:

• How to structure your homepage so prospects immediately understand your value
• A simple formula to articulate what makes your B2B solution different and worth caring about
• Techniques to transform technical features into benefits that resonate with business buyers
• Real examples of clear vs. confusing B2B homepage messaging

Perfect for founders and marketers at B2B startups, you'll walk away with actionable templates and frameworks to make your homepage message immediately clear to the right prospects. No marketing fluff––just practical guidance to help prospects 'get it' in seconds.