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April 23, 2025
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TRACK:
Personal Branding
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MORE SESSIONS
Settling for Simple
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Utilizing the theme of the conference, we will dive into capturing your idea, refining what problem you plan to solve with your idea, defining your customer base, discovering your niche in the market, and then developing simple pricing structures that are fair to you and your customers. All of this will be done by oversimplifying your ideas to then use as a framework for what will become your detailed business plans for investors, partners, or even just yourself! These principles are meant to be a guiding light for you to stay true to your goals, and how you can help the world be a better place to live.

Luke Shepherd
Founder, The Shepherd Network
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Ideation & Getting Started
Finding Your Niche: The Art of Innovation and Differentiation in a Crowded Market
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We'll explore how to uncover hidden opportunities through user research, use lean validation techniques to test ideas before scaling, and strategically position your business in a way that differentiates it from competitors. You’ll also learn how to break into niche markets effectively whether through emerging technologies like AI and VR, or cultural intelligence—can be your biggest advantage.

This talk will include real-world case studies, actionable frameworks, and lessons from startups that successfully turned niche ideas into thriving businesses. Whether you're an early-stage founder or looking to pivot your existing venture, this session will equip you with the tools to find your niche, innovate with confidence, and scale strategically.

Prerna Choubey
User Researcher, Pramanity Research Group
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Ideation & Getting Started
Democratizing Coaching: Building a Global Practice from Anywhere
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Join me as I share my transformative journey with ADPList, showcasing how the platform enabled me to build a thriving coaching practice that transcends geographical boundaries. I'll detail my evolution from a traditional career path to becoming a location-independent solopreneur, highlighting how consistent personal branding and strategic side-hustle development led to a 5x return within two years.

Key takeaways:

  • How to leverage digital platforms to democratize coaching access globally
  • Building a personal brand while maintaining a full-time role
  • Creating implicit revenue streams through coaching
  • Strategies for scaling your impact across time zones
  • The power of consistency in building a sustainable coaching practice
Tom Lebonvivant
Founder, Nxt REFERRAL
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Personal Branding
Bet on Yourself: Unlocking Your Creative Potential & Career Happiness
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Too many creatives move through their careers taking whatever the industry gives them—climbing corporate ladders, following expected paths, and losing sight of what truly makes them different. In this raw and insightful keynote, we’ll explore the power of betting on yourself, the fears that hold us back, and how to reconnect with your creative identity. Whether you’re questioning your next move, considering going solo, or simply seeking more fulfillment, this talk will challenge you to stop playing it safe and start building a career on your own terms.

Key Takeaways:

  • The Real Roadblock: It’s not your logo, brand colors, or pitch deck—it’s you. Why self-doubt is the biggest challenge to launching your next big move.
  • Defining What Makes You Different: How to stop blending in and start embracing what sets you apart.
  • Breaking Free from Industry Expectations: Why waiting for the “perfect moment” is a myth and how to create your own opportunities.
  • Reframing Fear & Failure: Lessons from making the leap—what I learned about risk, rejection, and real success.
  • Taking Control of Your Career: Whether you’re starting your own thing or rethinking your next role, learn how to move with intention instead of just taking what’s given.
Stephen Gates
Founder, CRZY
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Personal Journeys